Mathnasium is a math tutoring franchise with over 1,000 locations. My brother and I own 13 of them. We previously used Zipwhip to text families, but Zipwhip started shutting down, and we needed to find a different text messaging platform.
We had certain non-negotiables we were looking for in an SMS platform. The biggest one was that we needed to keep the same phone numbers for our locations, so customers wouldn’t have to learn new ones. Text Request’s Zipwhip migration tool stuck out to us for that reason, because it could transfer all our customer data while letting us keep our landline numbers.
The switch to Text Request was absolutely seamless. All 13 of our locations’ contacts and numbers were transferred within 48 hours. Learning Text Request was a no-brainer for our team, because it’s so user friendly. As an admin, I can easily toggle between all our locations as needed.
We use Text Request to schedule appointments with students and follow up afterward. Templates make our appointment follow-ups and customer win-back campaigns a cinch.
We have a seasonality aspect to our business, so our customer win-back templates look like, “Back to school, back to Math! Schedule a diagnostic assessment for your child!” We’ll even use merge fields to personalize messages, plus send GIFs and JPEGs to increase engagement.
Text Request has taught us different ways to use text messaging, the biggest being for reviews. Their guides and trainings make it easy to maximize our use of SMS, and we’re on track to quadruple our amount of reviews by the end of the year using their resources. These reviews help us stand out in Google search results and draw in more leads.
We also added SMS Chat to all our locations’ websites and are seeing more leads come in as a result. Potential customers use it to instantly start conversations with our tutors. Reaching back out to these leads later is simple and effective, since almost 100% of our text messages are opened.
