Case Study

Tangerine Salon

Tangerine is a multi-award-winning luxury salon with five locations across the Dallas area. Founded by Brandon and Janet Hensley in 2005, the salon focuses on advanced education and innovation. Our highly talented staff pours over every little detail to make sure each client has a fabulous and memorable experience.
Dallas, TX
Years In Business
  • Customers say texting with us feels much more personal than calling, because that’s how they’re used to communicating
  • Our on-hold complaints have dropped dramatically since using Text Request
Case Study

My wife and I were running a salon in Las Colinas, TX. When we moved back to our hometown of Coppell in 2005, we decided to take what we’d learned to rebrand and change the direction of our salon. That’s how Tangerine was born.

Tangerine is a luxury, Aveda Lifestyle salon. We’ve grown from one to five locations across the Dallas area, and from 12 to 130 employees.

Education and innovation are at our core, and our talented team are some of the most educated and creative hairdressers you will find! We pore over every little detail, from style to service, to make sure every customer’s experience is the best it can be. I think that’s largely why we’ve been so successful.

We’ve earned the honor of a spot on Inc. Magazine’s Inc. 5000 Fastest Growing Companies in America, and Salon Today’s Top 200 Salons. Elle called us one of the 5 Hottest Salons in Texas, and we’ve been repeatedly listed as a “Best of…” by local outlets. All of this is a testament to our amazing team.

That’s one reason why we’ve had such a good experience with Text Request. We book about 2,000 appointments every week, and that’s much easier to do via text than phone call. Our customers say their experience with our team feels much more personal by texting than calling, because that’s how they’re used to communicating.

We stress to clients to text us, because that frees up our phone lines. Since using Text Request, our on-hold complaints have dropped dramatically. We also have a Click-to-Text link on every page of our website, and find that people love texting in lieu of calling.

Innovation is at the heart of Tangerine, and our mandate to staff is to continue growing and learning so that our technical and customer service is always at its peak. Text Request fits into that perfectly.

Brandon Hensley
Founder & Owner

I’m a serial entrepreneur. I co-founded a non-profit called Team Impact, as well as four for-profit businesses - Tangerine Salon, TangerineSalon Pro, Collective Office Coworking, and Hellobooth. I live in Coppell, TX, with my wife Janet.

Fun Facts:
  • We are the official salon of the Dallas Cowboys cheerleaders
  • We’ve been featured by Inc., Elle, Salon Today, and D magazines for our quality and growth
  • We’re an Aveda Lifestyle salon
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