SMS Basics: Organize Your Contacts with Groups

Your contact list is only as powerful as the ways you segment it.

How else are you going to send relevant texts that capture attention and increase conversions? Groups help you do just that.

1. What Are Groups?

Groups are a saved collection of contacts you can send targeted text messages to.

Text Request allows you to create as many Groups containing as many contacts as you need. These Groups could include:

Previous purchases
Seasonal events or offers customers have participated in
Specific use cases, pain points, or goals
Where customers are in your sales funnel (prospect vs. subscriber)

Having contacts ready to go in these Groups makes it easier to send Mass Texts later.

2. Why Should You Use Groups?

Groups boost conversions by giving you an easy way to identify and target customers.

They also keep your team organized, so you can meet customers’ individual needs quicker.

For example, say you get a new product that pairs well with an existing service. If the customers who typically purchase that service are already categorized into a Group, it only takes a few seconds for you to upsell your new product to them.

Text messages that include these personal touches will capture attention significantly more than non-personalized texts. That means more customers taking desired actions and more overall ROI from your text messages!

3. Keyword Groups

Let customers categorize themselves into Groups using keywords.

Keywords are words consumers can text you to be added to a Group that fits what they care about. This takes the work out of organizing customers and draws more new ones to you.

Advertise keywords on your: