SMS Engagement: Grab Attention with Texts

You know customers see your texts, but what needs to be in the message to get them to respond or take an action? Here’s how to personalize your texts to increase returns.

1. Add a Face to Your Text

Customers pay more attention if they know who’s messaging them.

The appeal of business texting is an actual human being on the other side of the conversation—so play that up.

Assign reps to customers using Contact Tags, and have them establish themselves as a primary contact for the customer. Create custom signatures for each rep, so customers know who they’re messaging.

Having a specific contact who caters to their individual needs will keep your customers’ attention.

2. Personalize at Scale

Mass Texting doesn’t have to feel like it’s for the masses.

You need to message multiple contacts at once for big promotions, updates, and more. So how do you make that process still feel individualized?

Merge Messages, which are Mass Texts, have customizable fields that personalize each message to the individual receiving it.

Promotions and updates that address customers by name are more likely to capture their attention. 

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3. Don’t Stop There

Beef up your personalization ongoing.

Continually document details about customers that are important to your sales or scheduling process. Having these details in your messages will catch their attention and get them to take the next step you want. 

Our Merge Fields make is quick to personalize messages with ease. You can even include these Merge fields in your templates, to personalize common communications with less effort.

Want to dive deeper? Check out our guide on how to write text messages customers will love.