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SMS Strategy: Increase Your Success with Texts
Texting can be a game changer for your business, but you need the right strategy. Here are three musts to implement into that strategy for the best results.
1. Create Great Experiences
Put effort into making your text messages engaging.
What do we mean by that?
Let your brand’s personality and voice shine in your messages.
Use pictures, emojis, and links occasionally to bring life to your texts.
Keep your messages short, quick, and convenient.
Pay attention to which messages get the most engagement, so you can focus on creating more of what works best for your specific audience going forward. (Which leads into our next point.)
2. Track Key Metrics
Document the performance and impact of your messages.
Common areas to pay attention to are:
Time saved
Responses
Revenue earned
Appointments kept
Stress reduced
That way you can show your team why what you’re doing matters.
3. Expand Your Use Cases
Layer in more ways to text after you get comfortable with the first.
Businesses that experience the most success with texting usually send messages for at least three or more use cases. Here are the most popular ones:
Our texting trends research shows that more and more companies, including possibly your competitors, are going to expand their SMS use cases in the coming year. Stay ahead of them by looking into more ways to add texting to your workflows.
