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SMS Trends: Top Business Texting Highlights from 2022
Just like with any marketing channel, you need to stay competitive with your business texting strategies. Here are the top three trends we’ve seen in 2022.
1. SMS Payment Requests
No one wants to stand in line to pay anymore.
Your customers live on their phones, so texting them for payments fits into both your workflows. That’s why the businesses that send SMS payment requests get the money they’re owed faster and with fewer headaches.
With our Payments feature, the amount owed and link to pay are automatically included when you text payment requests. Customers open a link to enter their payment info once, then everything is saved and good to go for next time.
The feedback we keep hearing is that this creates better customer experiences, decreases admin work, gets you paid faster, and also leads to more online reviews.
2. B2C Experiences for B2B
B2B customers now expect the convenience of B2C text messaging.
Businesses that sell to other businesses sometimes say texting is just for consumers, but this is quickly becoming myth. B2B buyers increasingly expect B2C experiences, and they’re already used to texting with retail, hospitality, healthcare, and other orgs.
Great areas to add texting into your B2B processes include sales, customer service, and HR. Adding SMS Chat to your website also enables customers to text you first. All of this helps you meet people where they are, so you can move your business forward.
3. Personal > Automated
Automating everything takes the soul out of text messaging.
Technology should enable personal connections, not remove them. People want personal responses, tailored recommendations, one-on-one help, and a customer experience that feels unique. That’s why a major SMS trend for this year has been using automations or mass messaging to create more one-to-one conversations.
An easy example of this is texting cold leads once a month to check in on their individual needs and pain points. Take advantage of our Merge Fields to send one text that pulls in personalized data for each contact, so you can start impactful conversations.
Want to dive deeper? Check out our 2023 State of Business Texting Report.
