Text Request Talks
3 Marketing Agency Growth Tips with BizCom Associates’ Monica Feid
Business texting can boost your marketing agency, you just need the right tactics in place.
Here’s how to use text messaging to increase your agency’s manpower and attract more clients.
This article takes insights from our Text Request Talks podcast with Monica Feid and further distills it into advice specific to texting. Feid is the COO of BizCom Associates.
The following tips expand on how to add business texting to your existing marketing agency tactics.
Watch the full interview on YouTube.
1. Lock in quality job candidates with text messaging.
Feid says you don’t have to be the smartest person in the room. In fact, the entire point of hiring is finding people with skills you don’t have—otherwise your marketing agency won’t be able to grow.
Text messaging can help you jump on quality job candidates before your competitors do. Automate your texts, so confirmations are sent whenever someone fills out an application form. The goal is to text quality candidates to get an interview scheduled and follow up on an offer before competitors.
Once job applicants are locked in with text, you can then continue texting them to:
Keep candidates in the loop about their application status
Schedule interviews
Provide onboarding steps via text after offering a position
Business texting can ultimately speed up the process of adding the smartest people possible to your marketing team’s roster. That way you can continue to grow and stay competitive.
2. Outsource business texting for your clients.
Part of how Feid grew her agency was adding services beyond just PR work. Your own agency can expand its services if you want to increase revenue and broaden your customer base.
So what services does your agency start by adding first?
Some of the marketing agencies we’ve worked with have increased their clients’ response rates by as much as 62% with business texting. Texting is a powerful marketing tool for:
Scheduling services
Generating leads
Building a contact list and audience
Driving sales
Sharing company updates and newsletters
Educating an audience with content marketing
Starting conversations around a topic or issue with a larger audience
Polling, surveying, and research
Urgent updates and alerts
Whether you choose to add clients to their Text Request account, or refer clients to sign up for an individual account, you can charge a fee for the Text Request account itself, plus an hourly rate to maintain and manage the account.
3. Generate leads for your clients with SMS Chat.
Working smarter, not harder, is another key goal for Feid. You already do your best to drive traffic to your clients’ websites. With our SMS Chat feature, you’ll be able to capture more of it, especially after hours.
SMS Chat is a live chat widget that goes on your clients’ websites. Visitors can use it to start a conversation, and carry it over to their phones even after they exit the page.
The customer’s contact information is then saved for follow ups, which can be used to handle initial inquiries and share additional sales opportunities down the road.
Leads are the lifeblood of your clients’ businesses, and SMS Chat gives you the perfect way to passively ensure they keep coming in.
How Else Can Text Messaging Grow Your Marketing Agency?
The above are just a few quick tips—but we have an entire in-depth text messaging for marketing agency guide for those who want to learn even more ways to help your clients with business texting.
Our business texting software has boosted hundreds of marketing agencies’ growth, and we’re ready to help yours next!
