Text Request Talks
3 Sales Tips with FranchiseFilming’s Trevor Rappleye
Business texting can help your team close more sales, you just need the right tactics in place.
Here’s how to use text messaging to grab your prospect’s attention, keep it, and teach the rest of your team how to do the same.
This article takes insights from our Text Request Talks podcast with Trevor Rappleye and further distills it into advice specific to texting. Rappleye is the CEO and Founder of FranchiseFilming.
The following tips expand on how to add business texting to your existing sales tactics.
Watch the full interview on YouTube.
1. Meet prospects where they prefer to be met.
Rappleye’s biggest piece of sales advice is to be where the fish are. Otherwise how are you going to win over your ideal prospects?
Your own potential customers are most likely very different from the ones Rappleye targets at trade shows—but a place you can consistently find leads, no matter who they are, is on their phone texting.
70% of people say text messaging is the fastest way to reach them, and two-thirds of people respond to texts within just a few minutes. People spend a huge bulk of their day on their phone, which is why texting is one of the fastest ways to get their attention and move them through your sales funnel.
All your sales team needs is a platform like Text Request to help you organize your messaging. Each of your sales reps can text from their own line, and there’s no limit to the number of additional users you can add.
Check out this list of premade sales text message templates to see a variety of ways your team can use business texting to convert leads.
2. Stay at the front of your prospect’s mind.
Rappleye says that one of the biggest battles in sales is staying at the top of your prospect’s mind as they finalize their buying decision.
What makes you the trusted expert they want to go with at the end of the day? How do you stand out from competitors?
Text message follow-ups and nudges can be the perfect way to answer these questions for your potential customers. Share everything from:
General check-ins
Links to resources
Updates on new offerings
Upcoming events you both might be at
Upsell opportunities
Don’t stop texting a warm lead just because they say they’re about to make a decision. Pay attention to what they’re doing in the background. Chances are they’re engaging with your website, content, and social media accounts as they finalize their choice.
Sending a quick text—that you know your leads will see—is a great way to push them further down the funnel, or to prove that you'll give them the attention and service they really want as a customer.
3. Share sales tactics with the rest of your team.
Customer acquisition comes down to knowing who you are and what you do. That’s why Rappleye consistently gets learning opportunities in front of his reps.
Ongoing training opportunities and videos are easy to share across your entire team with mass texts. Mass texts, like BCC email, give you the power to reach all your sales reps at once. Any replies become one-on-one conversations that can be used to further develop your reps or answer questions.
This is useful for:
Linking to training and developmental opportunities
Sharing product or service updates that affect the sales cycle
Highlighting reps who are performing well
Requesting numbers and reports
Exchanging marketing resources that may help reps close more deals
The more connected, educated, and inspired your reps are, the more likely they are to close more deals.
How Else Can Text Messaging Improve Your Sales Cycle?
The above are just a few quick tips—but we have an entire in-depth text messaging for sales guide for those who want to learn even more ways to use business texting to grab attention and close deals.
Our texting software has helped hundreds of businesses boost sales, and we’re ready to help you do the same.
