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Keywords: Attract New Customers
Want to increase profits, decrease costs, and acquire even more new customers?
Keywords are an efficient, non-costly way to advertise your offers and attract new customers.
Keywords Mini Guide
A Keyword is a unique word or phrase customers text to your business to opt-in for specific information.
Keywords are primarily used to send a preset message to anyone who texts in your keyword, or to build a group of subscribers, so you can update them on that topic as needed.
To create a Keyword:
Go to Keywords in the Settings section of your Text Request menu
Select + New Keyword
Name your Keyword (this will be the word or phrase people text to you)
(Optional) Type the message customers receive when texting in the Keyword
Keywords are not case-sensitive, and will work regardless of capitalized letters, so long as the word or phrase is accurate. For example, if you create the keyword “Coupon,” someone can text in “Coupon," "COUPON" or "coupon," and it will work the same.
Read our in-depth Keywords guide here.
Keywords in Action
Bay Pharmacy is the largest pharmacy business in central Florida. Once a month, the street their business is on throws a big block party, and Bay Pharmacy will advertise that people can text them “SHOT” to receive quick flu vaccinations.
After people text the keyword, Bay Pharmacy will send them a follow-up text once a nurse has their shot ready. It's become a great tool to keep business flowing.
Read the full Bay Pharmacy case study here.
