SMS for Web: Increase Conversions with Texts

Your website is an asset that works 24/7 for you, so optimizing it as much as possible is a priority.

Here are three SMS tools to increase website conversions.

1. Start Conversations with SMS Chat

SMS Chat is a widget that lets customers text you from your website.

Potential customers come to your website looking for help, and SMS Chat shows them exactly how to best reach you with questions.

Most deals go to the business who responds first, so speeding up your response times to questions will help you convert a higher percentage of opportunities.

2. Add Text Triggers to Forms

Leads want an immediate response after they fill out your forms.

As soon as the potential lead submits a web form to request sales info or to schedule an appointment, they can get a text like:

“We’ve gotten your request, and [Name] is going to follow up with you ASAP.”

This lets the lead know help is truly on the way, plus keeps them from moving on to a competitor. We have integrations to make this possible.

3. Display Keywords

Keywords are one of the quickest ways to grab a lead’s attention.

Potential customers can text a keyword, like DEALS, to learn more about your future offers. All it takes is displaying them on your website with a call-to-action like:

"Text [keyword] to [business number] for monthly updates on our newest [offers]!"

That way even if the customer isn’t ready to buy, you still get their number and direct consent to continue messaging them offers until they convert.

Want to dive deeper? Check out our guide, 5 Steps to Mastering Lead Generation Through Text Messaging.