SMS Perks: Create Loyal Customers through Text

You want customers coming back again and again. One way to do that is through VIP perks, and texting can power that program for you. Here’s how.

1. Create a VIP Keyword

Keywords make it easy to invite and manage VIP contacts.

Everyone likes to feel special, which is why most potential customers will want to join your SMS subscriber list. That’s where keywords come in.

A keyword is a word like "REWARDS" that customers text to be added to your VIP subscriber list. Customers that text keywords are automatically put into a Group that you can then reach out to again and again with rewards and offers.

2. Advertise Rewards

Give people a reason to text your keyword.

You’ve got to give people something in return. Otherwise, why bother texting?

Spread the word about your quality rewards across your website, social media, and other digital ads to get the best results.

3. Follow Up on Offers

You’re only as good as your word.

The best VIP programs are excuses to start conversations and foster relationships with your customers. Strengthen those connections by talking to customers like they’re human, and even highlighting winners across channels—which will encourage more engagement later.

Want to dive deeper? Check out our guide, 5 Steps to Mastering Lead Generation Through Text Messaging.