Templates
30 SMS Marketing and Promotions Text Message Templates
Marketers see more returns when they use text messaging for promotions.
Promotional text messages help businesses increase sales, promote new products, and keep customers engaged in real time.
Businesses are more likely to see higher returns and engagement when utilizing text message templates for promotions, because SMS marketing is the most direct way to drive ROI.
Below, you’ll find promotional SMS templates and marketing text messaging examples you can customize for your business that you can use for:
Flash sales
Limited-time offers
Product launches
Customer re-engagement
Event promotions
Upsells and cross-sells
VIP and loyalty campaigns
Note: These templates are placeholders. When using them in Text Request’s platform, make sure you customize the brackets to fit your brand. Brackets will not automatically pull data unless you use our specific Merge Fields feature.
1. Flash Sale and Limited-Time Promotion Texts
Flash sale text messages create urgency and encourage customers to take action quickly. SMS marketing promotions work well for limited-time discounts, seasonal offers, product launches, and inventory updates. Send a promotion to all your engaged contacts via text, and push your sales goals past the finish line.
Including images, product photos, or direct shopping links can help increase engagement and conversions even more.
Template 1: “Hey [Name], our seasonal sale just dropped: [link]. Shop your favorites before they’re gone!”
Template 2: “Hi [First Name], our new [product] is dropping this Friday at [time] and [date]. Be first in line before it sells out: [link]. See you! [image]”
Template 3: “Flash sale ending tonight! Get 25% off all [product category] before midnight: [link]. Check it out!”
Template 4: “[New product] just dropped. Check out our latest [product]: [link]. It’s designed to help with [customer need]!”
Template 5: “This just in—our new [service] is live! Want your [item] to look as stunning as this? [link] Reply to this text or book your transformation online.”
2. Product Launch and New Arrival SMS Templates
Create a frictionless shopping experience by texting direct links to new products. Product launch text messages make it easy to drive traffic, generate excitement, and encourage faster purchases.
Text Request allows you to track link clicks, so you can segment your hot leads for future SMS campaigns.
Template 6: “Hey [First Name], go here [link] to check out our newest order of [items].”
Template 7: “This just in! We have new [items]: [link] Buy 2 and get 1 free (online only).”
Template 8: “Hey [Name], we just got a whole new shipment of [product]: [link] Do any of these interest you?”
Template 9: “Hi [Name], it’s time to schedule your annual [service]: [link] Book your appointment here.”
Template 10: “Based on your recent purchase, we think you’ll love this too: [link]. Check out our recommended picks here!”
3. Draw More Eyes and Opt-Ins With Keywords
Keywords are the easiest way for users to opt in to your SMS marketing promotions. They allow customers to self-segment and join your automated marketing funnels.
Businesses can promote a keyword across their website, social media, email campaigns, in-store signage, or digital ads to grow their SMS marketing contact list.
Keyword campaigns are especially effective for collecting opt-ins, promoting VIP programs, and keeping customers engaged with recurring promotions and inventory updates.
Template 11: “Thanks for joining [Business Name] VIP texts! You’re opted in to receive early access to promotions, new arrivals, and exclusive offers.”
Template 12: “Thanks for texting [keyword] to [Business Name]. We’ll send you details on our latest products/services] and special offers .”
Template 13: “You’re officially subscribed to weekly deals and inventory updates! Keep an eye out for new offers every week. - [Business Name]”
Template 14: “Thanks for texting [keyword]! Welcome to the insider list, where you’ll get early access to new products and limited-time promotions!”
Template 15: “Success! Your promo code is active. Use [keyword] at checkout for 50% off on your next order.”
4. Re-engage Old Leads With Promotional Messages
Re-engagement text messages help businesses reconnect with past customers, inactive leads, and previous buyers. A well-timed SMS promotion broadcast can remind customers about your business, encourage repeat purchases, and bring people back with personalized offers or limited-time discounts.
Template 16: “Hey [First Name], we haven’t seen you in a while! We just added new favorites we think you’ll love: [link] Check it out!”
Template 17: “Hi [First Name], we miss you! Come by soon and show us this text for 10% off.”
Template 18: “Need help with anything? Our team is always here to help. Reply anytime with questions!”
Template 19: “Happy birthday, [Name]! Celebrate with a special discount [link] on your next [product/service]! ”
Template 20: “Hi, [Name]! Use promo code word [keyword] during your next in-person visit to save 20% on your purchase.”
5. Encourage New Customers to Register for Online Events or Promos
Event promotion text messages are a great way for businesses to increase attendance, generate excitement, and keep customers before, during and after an event.
SMS marketing is especially effective for limited-capacity events, early access launches, VIP experiences, webinars, and seasonal promotions.
Template 21: “You’re invited! Join us on [date] for [event name]: [link]. Reserve your spot here!"
Template 22: “VIP early access starts now! [link] Shop our newest collection before everyone else.”
Template 23: “Reminder: [event name] starts tomorrow at [time]. We can’t wait to see you there!”
6. SMS Templates for Personalized Upsells and Special Offers
Upsell and cross-sell text messages help businesses increase revenue by recommending additional products or services based on customer interests, previous purchases, or upcoming needs.
Personalized SMS marketing campaigns can make promotions feel more intentional and relevant, helping improve engagement and conversion rates.
Businesses use promotional text messages for product recommendations, subscription upgrades, add-on services, loyalty rewards, and limited-time bundle offers.
Template 24: “Hi [Name], your last [service] was [date]. Schedule your next service here: [link] and get a 20% discount.”
Template 25: “Upgrade your experience and save 15% when you bundle [service/product] with your next order: [link]. Let us know if you have any questions!”
Template 26: “Hey [Name], customers who purchased [product] also loved these picks: [link] Check them out here!”
7. Share Company Updates and Milestones to Increase Customer Engagement
Promotional text messages don’t always have to focus on a sale. Businesses can also use SMS marketing to strengthen customer relationships, build brand loyalty, and keep customers informed about updates, announcements, and company news.
Customer engagement text messages help businesses stay top of mind while creating a more personal connection with their audience over time.
Template 27: “Thanks for being part of the [Business Name] community! We appreciate your support.”
Template 28: “Hi, [Name]! We’re getting ready for [holiday/event]. Stay tuned for exclusive offers and updates! ”
Template 29: “Big news, [Name]! We’re expanding our hours next week: [link]. See our updated schedule here.”
Template 30: “Have questions about [product/service]? Reply to this text and our team will be happy to help.”
Create Better Promotional SMS Campaigns with Text Request
Implementing promotional text messages helps businesses like yours better connect with customers, increase engagement, and drive more sales.
Use these SMS marketing templates as a starting point, then customize your messaging based on your industry, audience, and goals.
Text Request gives you promotional tools alongside security and scalability your business needs to grow.
Ready to start sending better SMS campaigns? Schedule a demo today.
