SMS Trends: Top Business Texting Insights for 2023

These three text messaging trends below are going to have the biggest impact on your revenue and customer satisfaction in 2023.

1. Embrace Text-to-Pay

Consumers want to buy things through text.

“Conversational commerce” is the buzzword we’re supposed to use here, but the down-to-earth version is three things are happening:

• Prospects are talking to sales reps about products and services through text

• Customers are asking for payment reminders and bill pay options through text

• Businesses are getting comfortable taking payments through text

Prepare to see “text-to-pay” become commonplace in 2023, and for more sales teams to add texting to their communications mix.

2. Replace Phone Calls

Customers don’t unlearn convenience.

80% of people have texted with a business, and now expect texting to be an option—especially to replace transactional phone calls like appointment confirmations and customer service check-ins.

In other words, if it doesn’t have to be a phone call, send a text. Your customers want it, and you’ll likely save hours a week.

3. Do It Before Competitors

Beat competitors by adding SMS throughout your business.

More and more businesses are going to start texting, including your competitors. Stay ahead of them by expanding your use cases to create incredible customer experiences every step of the way, including:

• Lead generation

• Closing sales

• Appointment scheduling

• Customer engagement

• Review generation 

• And more

That way you’ll build strong customer connections that competitors can’t inch their way into.

Want to dive deeper? Check out our 2023 State of Business Texting Report.

Subscribe for Weekly Tips