Templates
35 Real Estate Text Message Templates
Real estate text messaging can help you sell more property and fill open houses, especially when you have pre-made text templates to speed things along.
Here are 35 free real estate text message templates to increase response rates and boost business.
5 Real Estate Text Message Marketing Templates
SMS marketing is the next thing you need to add to your real estate marketing strategy. SMS is the #1 channel for speed and engagement, so you can get your message in front of clients, stand out from competitors, and drive more property sales. Here are five SMS marketing real estate text message template examples.
Template 1: “Hi [Name], one of the first steps to buying your dream home is getting pre-approved. Ready to get started? - [agent name]”
Template 2: “Hi [Name], want to learn more about how to increase your home’s value over the next few years, so you’re ready to sell? - [agent name]”
Template 3: “Hi [Name], here’s an article on why it’s a great time for first-time homebuyers.: [link] Ready to see some listings? - [agent name]”
Template 4: “[Name], there’s an up-and-coming neighborhood in the top school district with multiple new listings: [link] Want to schedule a visit? - [agent name]”
Template 5: “[Name], looking to expand your locations? There are tons of new listings that suit your business’s needs and size: [link] - [agent name]”
Want more SMS for real estate marketing ideas? View our full list of SMS templates for marketing and promotions.
5 Real Estate Lead Follow Up Text Templates
As a real estate agent, you know that sales messages to customers aren’t a one-and-done thing. It’s an ongoing relationship until you find their dream location, and even then there are more texts to send. Clients will want to request info about locations ongoing, schedule showings and visits, update offers, and more. Here are some examples.
Template 1: “Hi [Name], the potential buyers want to know if [item] is included in the listing price. Is this something you would consider adding?”
Template 2: “There is a list of properties I think you’d be interested in: [link] - [agent name]”
Template 3: “I found another new listing for the neighborhood you were interested in on the market and wanted to pass it along. [JPEG attachment]”
Template 4: “Your home inspection is scheduled for [date] at [time]. Do you have any questions?”
Template 5: “Here is your home valuation. [PDF attachment]”
Real estate scripts for buyers become even more powerful when you add SMS attachments to them. You’ll save time while making a bigger impact.
5 Open House Follow-Up Text Templates
Open houses are a real estate agent's bread and butter. Here are five open house follow-up scripts to add to your text message templates.
Template 1: “Hi [Name], thanks for stopping by today. Would you like to schedule a private showing next?”
Template 2: “Thanks for coming to the open house, [Name]. Did you have any questions about the home or others in the neighborhood?"
Template 3: “Hi [Name], attached is a PDF with all the info on the property. [PDF attachment] Let me know if you have any additional questions or thoughts. - [agent name]”
Template 4: “[Name], it was wonderful to meet you at the showing today. I have even more listings that fit your criteria and price here: [link] - [agent name]”
Template 5: “Thanks for visiting, [Name]! Would you like to schedule a call to talk about next steps?”
The key is to send these text templates ASAP, so you can keep the conversation going. 99% of texts are read, so you know contacts will see them.
5 Cold Lead Text Templates for Real Estate Agents
Don’t miss out on winning potential clients just because you gave up on tapping them. A short and sweet text can be the perfect way to reignite interest. Here are five cold lead text message templates for real estate agents.
Template 1: “Still trying to sell your property? Our team is here to help. - [agent name]”
Template 2: “The property we previously discussed has dropped from [dollar amount] to [dollar amount]. Ready to schedule a tour? - [agent name]”
Template 3: “Are there any questions I can answer about [address]?”
Template 4: “Hi [Name], you reached out to us last year about selling your property at [address]. Another home in that location just sold for [price]. Ready to start the process again?”
Template 5: “Hi [Name], you reached out last year about buying property in [city]. Here are some current listings in that area: [link] Are you still interested?”
A single outreach message once a month can turn 3% to 15% of your cold leads back into qualified sales opportunities—which can add up by the end of the year! Check out our full list of text message templates for cold lead follow-ups.
5 Real Estate Past Client Follow-Up Text Templates
Past clients are inevitably going to need to sell or buy again in the future. Shoot them a quick check-in text once a quarter to ask how they’re doing, or share resources about ways to add value to their current property.
Template 1: “Hi [Name], are you loving your new home? Just wanted to check in and say congratulations on your first year at [address]! - [agent name]”
Template 2: “Hi [Name], here’s a great article on how to increase your home’s value over the next few years: [link] - [agent name]”
Template 3: “Just checking in to see how you’re loving your new home. If there’s anything I can do, don’t hesitate to ask. - [agent name]”
Template 4: “[Name], happy two-year anniversary of becoming a homeowner! How are things going? Are you still loving the property? - [agent name]”
Template 5: “Hi [Name], check out this example of a homeowner in your area who doubled the value of their property when they sold: [link] Always here if you have any questions.”
These text templates are the perfect way to stay top-of-mind with clients without being too overbearing.
5 Automated Text Templates for Real Estate Agents
Automated texts save your agency time and money. Whether it’s for following up after a property showing, or responding to a potential new client who just filled out a form on your website, Text Request has SMS API to complement your real estate CRM software. Here are five examples of automated text messages.
Template 1: “Hi [Name], thanks for signing up for texts from [real estate agency]. Are you looking to buy or sell a property?”
Template 2: “Thanks for contacting [real estate company]. We’ve received your inquiry and one of our agents will get back to you shortly.”
Template 3: “Thanks for filling out our contact form, [Name]. What is your availability this week? Let’s set up a 15-minute call, so I can learn about what you’re looking for in your home search. - [agent name]”
Template 4: “Thanks for requesting more info about the property at [address]. Attached is a PDF with all the details. [PDF attachment]”
Template 5: “Thanks for texting [real estate company]. Our hours are [time] to [time], but one of our agents will get back to you as soon as we’re back in office. [link] Use that link to let us know what you’re looking for.”
View Text Request’s current list of SMS integrations and webhooks, or contact us to request something new.
5 Real Estate Review Request Templates
Online reviews are how you promise a quality experience for potential new clients and stand out from competitors, and business texting provides a lightning-fast way to request online reviews from previous clients.
Template 1: “Congratulations, [Name]! 🎉 The sellers have accepted your offer. [link] Use that link to tell us about your buying experience.”
Template 2: “ Congratulations! The buyers completed their final walk-through today, and everything went smoothly. Could you leave our real estate agency a review to let us know how the selling process went on your end? [link] - [agent name]”
Template 3: “Hi [Name], still loving your new home? [link] Tell us about your home buying experience on Google.”
Template 4: “[Name], thanks for the kind words on social media. [link] Could you share that feedback on our Google Business page as well? - [agent name]”
Template 5: “[Name], I’m so happy you reached out to work with me again. [link] Could you share your warm regards in a review as well? - [agent name]”
The more online reviews your real estate agency gathers, the more you’ll appear in Google searches—and text messaging is one of the fastest ways to make that happen.
Want more best practices for real estate agent text messaging?
Real estate messages sent to clients via SMS have a much higher chance of being read. All you need is a reliable text messaging platform to text-enable your agency’s current phone number and register your 10DLC use cases with mobile carriers, so you can compliantly message clients. Contact our team to get started.
