Newsletter
SMS Chat: Optimizing Your Chat Widget
SMS Chat is a widget that prompts website visitors to start text conversations with you.
It can help you capture significantly more leads and start new conversations with customers—but you need to optimize it first. Here's how.
1. Create a Clear Call-To-Action
Chat widgets with call-to-actions start more conversations.
A call-to-action, or CTA, prompts customers to do something, like:
"Schedule your appointment/service!"
"Talk to one of our reps."
"Get a free estimate!"
"Ask about our inventory."
Our SMS Chat widget allows you to add the perfect CTA that fits your business. You can even include an image or icon along with your prompt, like a rep’s headshot or your company logo.
2. Add a Pre-Filled Message
The less a customer has to work, the better results you'll see.
That's why we recommend adding a pre-filled message inside the widget, such as:
"What's the earliest I can schedule a(n) appointment/service?"
"I'd like to learn more about your product/service."
"What are your hourly rates?"
"What is included in an initial consultation?"
This way customers don't have to worry about typing out what they need. The more straightforward connecting with your business is, the more likely the customer is to choose you over a competitor.
3. Customize Your Form Fields
Add and customize additional information fields to fit your needs.
Our SMS Chat widget only requires customers to enter their name, number, and message by default. But you have the option to add more fields as desired.
This is super handy if you're:
A healthcare facility that offers multiple medical services
An insurance agency that offers multiple kinds of coverage
A nonprofit with more than one charity campaign
A vet who would like to know the pet's name and type
A law firm with multiple specializations
Just be sure to only add the fields you absolutely need. Remember—the less work you create for your customers, the more likely they are to start a conversation with you.
