Templates
20 Referral Text Message Sample Templates
Referral programs are a powerful asset to any marketing strategy, especially when you have pre-made text message templates to promote and facilitate customer referrals.
Word-of-mouth marketing, which includes customer referrals, is trusted by 88% of consumers, and 92% of consumers prefer recommendations from friends and family over other advertising methods. Combine the power of word-of-marketing with business texts, 90% of which are read within 30 minutes of being sent, and the returns are bound to be huge.
Below are 20 referral program templates your business can text message to:
Show your customer base how to make their referrals
Reach out to and onboard new referrals
Notify customers when their referrals make a purchase
Promote limited-time offers for customers who make referrals
Note that these text templates are intended to be examples you use to create your own. We do not recommend directly copying and pasting them into Text Request's Templates feature, without first editing them and their [brackets] to fit your needs. These [brackets] will not automatically pull custom info and are only meant to be placeholder examples.
1. Text Referral Links and Guides to Educate Customers on How to Make Referrals
Want to know how to ask for referrals? The first step is to educate your customer base on where and how they can submit them. Business text messaging is a powerful way to cut through the noise and get your referral program directly in front of your customer base, especially when you use SMS tools like mass text messaging to reach all your contacts at once.
Here are five referral program templates you can text your customer base.
Template 1: “Hi, [Name]. Did you know we have a referral program? [link] Use that link to make your first referral.”
Template 2: “[Name], you can earn [amount] for each successful referral you make: [link] Share their contact information and one of our reps will reach out.”
Template 3: “Hi, [Name]. Thanks for giving us a shoutout on social media! Did you know you have a referral link you can share in those posts to earn rewards?”
Template 4: “Hi, [Name]. [Customer name] mentioned you referred them. Did you know you can earn rewards by using this link to make more referrals? [link] Please keep sending folks our way!”
Template 5: “Thanks for your purchase! If you have friends or family who may also be a good fit for [your business name] please use this link to refer them: [link] You can earn [amount] for each successful referral.”
In addition to sharing a link to your referral portal or form, be sure to include any rewards customers can expect to receive from successful referrals. A clear incentive goes a long way in getting people to participate.
2. Reach Out to and Onboard New Referrals via Text Message
The key to making your referral program reach outs feel like they’re not just a regular sales message is to always share the full name of the person who referred the contact.
Template 6: “Hi [potential customer name], [current customer’s name], the [job title] of [company name], referred you as a potential fit for [your business name]. [link] Use that link to learn more.”
Template 7: “[Name], your friend [current customer’s name] told us you’re trying to solve [problem]. We think our solution might help: [link]”
Template 8: “[Name], your friend [current customer’s name] referred you. Purchase within the next two weeks and get a 10% referral discount!”
Template 9: “Hi, [Name]. Your friend at [franchise location] referred you. [link] Check out that link to see how we help other [franchise name] locations like yours grow.”
Template 10: “Hi, [Name]. Ready to join the [your business name] family? Your friend, [current customer name], recently purchased with us.”
Be sure to include a phone number on your referral forms, so you can send texts like these to potential customers when their contact info is submitted.
3. Notify Customers When Their Referrals Purchase
Loyal customers want to know the status of their referrals and rewards, otherwise they won’t continue sending more new referrals your way.
Template 11: “Hi [Name], thanks for referring [contact name]. We’ll keep you updated on the status of their purchase. In the meantime, please continue sending more referrals our way: [link] There’s no limit to how many people you can refer or the rewards you can earn!”
Template 12: “Hi [Name], [referral name] has scheduled with us. We’ll send your reward once they attend their appointment.”
Template 13: “Hi [Name], [referral name] just purchased! Once they remain a customer for [amount] days, we’ll send you a [amount] gift card. 🎉 ”
Template 14: “[Name], [referral name] has purchased! 🎉 [link] Use that link to access your digital gift card.”
Template 15: “Hi [Name], [referral name] has remained a customer for [amount] days. 🎉 [link] Claim your reward with that link.”
A quality SMS platform, like Text Request, will provide tools like contact tags and contact notes to help track the customers who have made referrals, plus the purchase status of each referral.
4. Use SMS Marketing to Promote Limited-Time Offers for Referrals
You can’t promote your referral program once and expect customers to continuously come flocking. Ongoing discounts and limited-time offers will keep your program top-of-mind, so customers think of you the moment they run into a friend or family member who mentions they need a product or service like yours.
Below are five referral text message sample promotions you can mass text to customers.
Template 16: “Hi [Name], we’re running a Black Friday referral special: [link] Use that link to make one verified referral, and you and the person you refer will get a 20% discount on your next purchase!”
Template 17: “[Name], our Cyber Monday referral special is waiting for you: [link] Get 50% off your next purchase for sending us two verified referrals.”
Template 18: “Hi [Name], it’s been a while since your last referral: [link] This week we’re providing a 15% discount to loyal customers like you who use that link to make a verified referral.”
Template 19: “Hi [Name], for this month only we’re doubling our customer referral reward of [amount] to [amount]: [link] Don’t miss out!”
Template 20: “Ready to make your next customer referral? After five successful referrals, we’ll upgrade the reward amount to [amount], plus send you a specialty swag box. Thanks for championing [your business name]!”
Mass texting makes it easy to send SMS promotions like these to a few loyal customers, multiple lists, or all of your contacts at once with just a few clicks. Like BCC email, no one can see who else got the mass text, and any replies come back to you, not the group. This makes handling additional referral questions easy and effective for your team.
Start Text Messaging Loyal Customers for Referrals Today
Whether you’re a real estate agent or an e-commerce business trying to boost Black Friday sales, texting for customer referrals can be a reliable way to increase revenue. All you need is an SMS platform to help you text customers compliantly, provide a secure place to save your referral program text templates, and text-enable and register your business phone number with mobile carriers.
For even more professional text message examples, check out our full library of pre-made text message templates.
